If you are in business today, you likely participate in the digital marketplace as well. The move to online shopping and information sharing has changed business significantly over the last few decades. One of the main changes involves naming a business because most companies use their business name as their web address. Therefore, these are some business strategy suggestions for naming new companies.

Consider Mobile Customers

Did you know that more than half of your customers probably use a mobile device to find you, search your product offerings and purchase products? On average, more than 50% of those who shop online do so on mobile devices.

Therefore, you need a name and logo that will show up well on a small screen. You should also find the right font and design, but consider spelling and length as well. Mobile users tend to glance at their screens because they want quick, easily accessible information. Therefore, choose a name they can get to and read well and quickly.

Think about Voice Assistants

Today’s consumers use voice assistants, such as Siri or Alexa. However, these tools have difficulty finding companies with hard-to-pronounce or spell names. Mispronunciations can lead your customers to another company or to nowhere, which can frustrate them. Therefore, consider creating a name that you spell exactly how it sounds.

Keep It Short

Because your business name will also likely be your URL, you should keep it short. Consider using a name that is no longer than seven letters because they receive more traffic than longer domain names, especially during the startup phase. In fact, research suggests that for every character over seven, you can experience up to two percent less traffic. Therefore, try to find a name that describes your company and product but is short and sweet.

Learn the Advantages and Disadvantages of Opaque Names

Opaque names include those that are either made up or don’t describe their business. Consider Amazon. Not only is the company not located in South America, but it has nothing to do with travel to the Amazon area. Instead, the company started out selling books. Companies like Google and Spotify have names that aren’t even words.

If you choose an opaque name, your startup will spend significant money informing people what you do and who you are. This can really tax the budget of your startup. Therefore, consider choosing a more descriptive name. It will be more memorable to your customers and explains what you do. For example, you can base your name on what you sell.

Remember that your name is only one part of your business and its marketing success. Instead, focus on providing high-quality products and services.